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looking for eric poster

AS PART OF MARKET RESEARCH, WE LOOKED AT THE FILM EXAMPLE, ‘LOOKING FOR ERIC’. DESPITE HEARING ABOUT IT, NONE OF US ACTUALLY KNEW MUCH ABOUT IT. IT WAS AN INTERESTING TASK TO TRY AND GUESS THE GENRE OF THE FILM BASED ON PHOTOS FROM THE FILM AND THE VARIOUS FILM POSTERS. THIS PUT INTO PERSPECTIVE, HOW I NEED TO CAREFULLY LOOK INTO MY GENRE AND THE AUDIENCE I AM AIMING AT, FOR WHEN I CREATE MY POSTER.

WE ALSO FOUND THAT FILM POSTERS MAY FOLLOW A SWOT CRITERIA. SWOT (STRENTHS, WEAKNESSES, OPPORTUNITIES AND THREATS). THIS AGAIN IS SOMETHING I WILL NEED TO TAKE INTO CONSIDERATION WHEN CREATING MY FILM POSTER. LISTED BELOW ARE EXAMPLES OF SWOT, WE FOUND WHILST ANALYSING THE FILM POSTER…

S-   THE ‘BRITISHNESS’ OF THE FILM (BRITISH HUMOUR). THIS WAS A STRENTH AS IT CAN CULTURALLY INTEGRATE PEOPLE AND MANY MEMBERS OF THE AUDIENCE MAY APPRECIATE BEING ABLE TO FAMILIARISE WITH THE CULTURAL ASPECTS OF THE FILM. THE PEDIGREE OF DIRECTOR (KEN LOACH). KEN LOACH IS RENOWNED FOR MAKING INFAMOUS, HARD HITTING, BRITISH FILMS, SO AN AUDIENCE CAN BE GUARANTEED?

W-  A WEAKNESS OF THE FILM IS THAT IT COULD BE TOO GRITTY AND IN TERMS OF RELEASE DATES, MOODS, WEATHER, AUDIENCE MEMBERS MAY NOT CHOOSE TO VIEW THE FILM  IF THEY FEEL THE LACK OF GLAMOUR WOULD BE UNAPPEALING.  SOME MAY ARGUE THAT IT MAY RESEMBLE A DOCUMENTARY AND MAY NOT WISH TO PAY TO SEE THE FILM BECAUSE OF THIS. OTHERS MAY ALSO CLAIM THAT IT COULD SHED BAD LIGHT INTO THE BRITISH CULTURE. ANOTHER WEAKNESS IS THAT IT WILL PROBABLY NOT BE APPEALING TO WOMEN. THE FILM IS REVOLVED AROUND A MAJORITY OF MALE CHARACTERS, THE IDEA OF WORKING CLASS BRITISH MALE CULTURE IS PORTRAYED IN THE FILM, SO THIS CERTAINLY MAY NOT ATTRACT WOMEN INTO WATCHING IT. ALSO, THIS COULD AFFECT SALES IMMENSELY.

OPPORTUNITES-   THE FACT THAT ERIC CANTONA ACTS IN THIS FILM COULD MEAN THAT FILM WOULD BE VERY SUCCESSFUL. HE IS A FAMOUS EX MANCHESTER UNITED FOOTBALLER SO THIS FILM COULD ATTRACT A TERTIARY AUDIENCE, ESPEICALLY AS THE FILM WAS SHOWCASED IN A PRESTIGIOUS EVENT SUCH AS THE CANNES FILM FESTIVAL.

THREATS- THREATS ALSO HAVE TO VASTLY BE TAKEN INTO CONSIDERATION. ONE MAJOR FACTOR IS THAT THE FILM COULD BE TOO ASSOCIATED WITH FOOTBALL. THEY MAY DISREGARD OTHER FOOTBALL TEAMS AND HUMILIATE NON MANCHESTER UNITED FILMS IN THAT SENSE. PEOPLE MAY ALSO NOT BE FANS OF ERIC CANTANA IN THE FIRST PLACE. IT WAS FAMOUSLY REPORTED THAT HE KUNG- FU KICKED A SUPPORTER IN THE MOUTH, IN 1995. THERE COULD ALSO BE COMPETITION FROM HOLLYWOOD FILMS SUCH AS ‘TERMINATION SALVATION’ AND ‘MY SISTER’S KEEPER’ , WHICH WOULD CERTAINLY NOT HAVE A NICHE AUDIENCE.

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