37

poster research

IMPORTANCE:

CONVENTIONS:

THE CONVENTIONS OF A FILM POSTER HELPS TO INFORM US ABOUT THE TYPICAL FEATURES THAT CAN BE FOUND AMONGST GENERAL FILM POSTERS. IT ASSISTS IN MAKING THE PUBLIC FAMILIARISED WITH THE CONCEPT OF FILM POSTERS AND THE VARIOUS FILM POSTERS THAT CAN BE FOUND IN THE MEDIA MARKET.

blockbuster poster conventions

^ ABOVE ARE THE TYPICAL CONVENTIONS OF A HOLLYWOOD BLOCKBUSTER FILM. USING THE ‘IN TIME’ FILM POSTER, I HAVE APPOINTED WHAT TYPICAL FEATURES WOULD BE EXPECTED TO BE FOUND IN THIS TPYE OF FILM.

short film conventions

^ ABOVE IS AN EXAMPLE OF A SHORT FILM POSTER. AS YOU CAN TELL, THERE ARE LESS CONVENTIONS IN COMPARISON TO A BLOCKBUSTER FILM POSTER. THIS IS BECAUSE THE MAJOR BLOCKBUSTER FILMS AIM TO BE DRAMATIC AND ‘IN YOUR FACE’ WHILST SHORT FILM POSTERS ENTICE THE AUDIENCE THROUGH ITS SIMPLICITY. WHAT I ALSO HAVE NOTICED IS THAT SHORT FILMS ARE EITHER VERY MUTED IN COLOUR OR THEY STICK TO A SIMPLE TWO COLOUR SCHEME.

REASONS:

TITLE: THE TITLE INITIAL PURPOSE IS TO PROVIDE THE AUDIENCE WITH THE BASIC FORMAL DESCRIPTION OF THE FILM: THE NAME. THE TITLE CAN BE ESSENTIAL IN THE FACT THAT IT HITNS SOME ASPECTS OF THE FILM’S NARRATIVE WITHOUT REVEALING TOO MUCH. ALSO IF THE FILM HAS A MEMORABLE OR ‘CHEEKY’ NAME, THE PUBLIC ARE MORE LIKELY TO REMEMBER THE FILM IF THEY COME ACCROSS IT IN A CINEMA.

CHARACTERS: THE CHARACTERS OF A FILM ARE AN ESSENTIAL CONTRIBUTION TO A FILM POSTER. ESPECIALLY IN SUPERHERO FILMS, CHILDREN WILL BE ATTRACTED TO THE POSTER IF THEY SEE A MASSIVE SUPERHERO PLACED IN THE CENTER OF THE POSTER, TO IMMEDIATELY GRAB YOUR ATTENTION. THEY MAY ALSO BE ENLARGED IN COMPARISON TO THE CHARACTERS BEHIND, AS THE MAIN SUPERHERO IS WHAT THE AUDIENCE CARE ABOUT. ALSO THE AUDIENCE MAY BE MORE DRAWN TO A FILM POSTER, IF THERE IS AN IMAGE OF A WELL KNOWN AND LIKED POSTER ON IT, ESPECIALLY IF THE ACTOR IS ATTRACTIVE.

LOCATION: NOT ALL FILM POSTERS SHOWCASE ASPECTS OF THE LOCATION. IN THE CASES THEY DO, IT IS TO IMMERSE THE AUDIENCE INTO THE FILM. ESPECIALLY IN FANTASY FILMS, THE AUDIENCE WOULD WANT TO BE TAKEN INTO ANOTHER WORLD; A FICTIONAL WORLD. THE LOCATION CAN ALSO PROVIDE SOME INSIGHT INTO THE NARRATIVE OF THE FILM.

TAGLINES: TAGLINES ARE SHORT, SIMPLE AND MOSTLY EFFECTIVE. THEY ESSENTIALY REVEAL WHAT THE FILM MAY BE ABOUT. FOR EXAMPLE, THE TAGLINE IN ‘IN TIME’ IS ‘TOMORROW IS A LUXURY YOU CAN’T AFFORD’. THIS INSINUATES TO ME THAT YOU HAVE TO LIVE EVERY DAY IS YOUR LAST, THUS SUGGESTING THE FILM IS OF AN ACTION OR THRILLER GENRE.

CREDIT BLOCK: CREDIT BLOCKS ARE A FACTUAL, DESCRIPTIVE PIECE OF INFORMATION WHICH ARE USED TO STATE THE FACTS AND GIVE CREDIT WHERE IT IS DUE. THOSE INTERESTED IN THE INSTITUTIONAL CONTEXT CAN SQUINT THEIR EYES AND CONDUCT SOME RESEARCH.

ANALYSIS OF SPECIFIC FILM POSTERS:

hollywood film poster analysis

^ THE POSTER ABOVE IS A HOLLYWOOD MYSTERY FILM

mysterio film poster analysis

^ THE POSTER ABOVE IS A SHORT FILM MYSTERY POSTER

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s