IMPORTANCE OF AUDIENCE FEEDBACK AND DIFFERENT TYPES:
^ MY APOLOGIES FOR THE POOR QUALITY AND THAT WEIRD THING AT THE END
The feedback I got from my short film was through a more factual method but though direct conversation also. The first way in which i audience feedback was through peer assessments. Peer assessments was a good measuring tool to receive commentary, because it allowed peers to note down all their thoughts in their head in note form. This note form taking was sufficient because they could quickly select relevant good points about our film and relevant bad points. Another reason this was a good technique was because they were required to watch it several times, making notes after each following clip. Peer assessments was a good form of audience feedback because their puts were very clear and not waffled on (unlike my work :’D). I instantly knew what areas I had to work on. In first case it was sounds, confusing narrative etc…. Peer assessments are also a good form of audience feedback because you are receiving feedback from people who are constructing a media product similar to yours, so they have more of an acknowledgment about your work.
The second way in which I got feedback was through direct conversation. This was a more subjective form of audience feedback, with the viewer allowing to express their thoughts. I actually brought in Emily, Emily Redif that is and our friend into the computer room to watch our film. They gave positive comments (because what friends wouldn’t?) but they did make some criticisms. Firstly they said the sound quality was a bit poor in some scenes, so my task was to focus specifically on the sound quality and find ways of improving it. Emily also said the subway scene was a bit lengthy and perhaps her least favourite scene. I followed her point and tried to cut down some parts of the subway scene and make it just a bit more exciting. However, the flaws with audience feedback is that their responses do not always comply with yours, so your role is to balance ideas from both ends of the spectrum. Whilst It may not be the most valid form of audience feedback, I still found it to be beneficial. When Emily watched our film she said her father would enjoy the film also. He challenges the demographics of our film; he is over 50 and that extends over our age criteria. What this did tell me was that perhaps I had to rethink some aspects of the films and make it more suitable to a even wider audience. He is also a middle class, educated man. His psychographics fit into our intended psychographic, in the sense of being educated.
What was good about my film poster was that I was receiving feedback prior to even constructing the final poster. So our first task was to create three film poster ideas and hand out questionnaires to your intended audience. I asked questions such as “does this poster fit into the conventions of a mystery genre?”. I loved doing the questionnaires because I got a really collective response. The collective response being that they thought one poster fitted in better with the mystery genre, but they preferred a different poster to all. Questionnaires are a good form of audience feedback because you can receive straightforward and slightly objective answers. Also if you get a collective response, it provides you with certainty. Another benefit with using the questionnaires is that I showed my participants a range of poster ideas. They in some sense helped me to establish a template of my poster and what the poster would include, even before I created an actual poster.
I also got quite sharp feedback from one of my friends hehe. When my friend had to take the picture of my hand and the rose and after I inserted the image into photoshop, i was playing around with it a lot. When I turned the image into black and white, one of my non media peer was complaining and stated that she wanted it to be reverted to it’s original colour palette. All she knew was that the film was based off The Little Red Riding Hood and she still provided a shocking response. This suggested to me that I have to make sure my audience were full aware of the concept of the film and the dark themes that surrounded it, before they were able to have a preference for their favourite poster.
We again used peer reviews for our film poster. Fortunately I got feedback from two members within our class. What they both claimed was they liked the poster and they felt as if it fit in with the genre of mystery. However, I also got feedback from members of the class. Half claimed that they didn’t know the object was a rose and the other stated they did know. I left the rose as it was because I thought the confusion would add to the mystery.
I also got feedback from my teacher, Miss Coutts and the media technician, Ella. They both claimed that they thought the poster looked more like a book cover. This was something I had to listen to it because they both fitted into my target audience’s demographics. I positioned the titles differently to combat the appearance of a book review. They both also suggested that there should be a slogan, perhaps to make it appear more like a film poster. At first I listened but then I rebelled because I thought mystery posters have to keep an enigma and a slogan would just be another feature where parts of the films would be revealed.
For the film article I enlisted the opinions of Molly and Nabeela as I was structuring my review. After I wrote my introduction down, I asked for their opinions. This was really helpful because they are ‘insiders’ so I knew I would be provided with decent feedback. I also had feedback from Miss Coutts. This proved to work really well because she has had a lot of experience with the magazine. She knew where I had to include italics, where I could make it more playful by making a reference to the fairy tale etc…